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Does Rebranding Always Work?
Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the...
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Image may be NSFW.
Clik here to view.
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Web Design Tips from the Leaders
We can learn a lot from how the best Web sites get designed. As Austin Knight writes for HubSpot: “Style guides have always been a staple of design, with some print versions dating back to over 100...
View ArticlePurpose-Driven Brands’ Marketing Lessons
As we posted a while back: “Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing good. ” One...
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